Thinking Like Einstein Or Frankenstein Is A Choice

In my life one of the most important things I’ve learned is that there are very few things within our human control. We don’t consciously control our heartbeat nor our liver function nor our digestion. (Our unconscious mind controls all of those functions and helps us remember how to do activities we take for granting like walking and reading with ease.) We most certainly do not have any immediate, conscious control over Mother Nature.


The one thing we do have the ability to control, despite the fact that so few people investigate HOW, is over our own minds. So many people, at the first and least sign of trouble, drop right into doomsday thinking. I like to call it Frankenstein thinking because it rhymes with Einstein whose thinking was always on a high, optimistic note. While most people think Frankenstein was the monster’s name, it is actually the name of the scientist who created the monster. And as The Atlantic states, “Frankenstein is a warning about a hubristic, overreaching science that unleashes forces it cannot control,” somehow the juxtaposition feels appropriate.


In the business world, particularly in the realm of small and micro-business, mindset is going to be your most valuable asset. And this historic time that the entire world is experiencing is going to demonstrate this like no other. If like Einstein you believed, “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” You would see every event in your life, including the current COVID19 pandemic as something utterly miraculous and important.


I invite you to turn your attention to your mindset during this time where you are being forced to do things differently. It is a great time to learn how to think differently, to develop habits that lead to a healthier mindset so that when this crisis is behind us you will be able to adapt your thinking and your business to the new climate.


In the meantime, if you need assistance keeping your employees on the payroll and/or keeping your fledgling business alive through this time of economic uncertainty, I’ve provided the link to all of currently available programs and initiatives provided by the federal government through the Small Business Administration. Just click here: